Dropping an OK 45% in its second frame, final Hobbit film Battle of the Five Armies stands at a healthy £20.35m after 10 days of play.
It’s all about the eyes. Dawn Of The Planet Of The Apes features some of the saddest simian eyes you’ve ever seen, belonging to crestfallen chimps, produced from pixels but emotive as hell.
Next month sees the release of a new Planet of the Apes movie – the eighth in a patchy, up-and-down series that has run for almost half a century.
Motion-capture technology has been used by film-makers for a range of purposes over the past decade or so, but it only really seems to have come into its own in science-fiction.