Clothing

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What is Normcore?

Normcore At The Gap

Normcore is a fashion trend. So above all, we want to see normcore. And when we see this “sudden, very recent, new look,” what are we seeing?

Swapping Swaps for Bibs

Style Guide

Instead of going to work on the trading floor, this former Swedish banker now visits trade fairs. Her market? The parents of fashionable babes.

A Gift For the Heart

Hh

The personalised T-shirt: It's such an obvious, easy gift for the right person. All you need is something, well, personal, to put on it.

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Normcore At The Gap

What is Normcore?

Normcore is a fashion trend. So above all, we want to see normcore. And when we see this “sudden, very recent, new look,” what are we seeing?

Style Guide

Swapping Swaps for Bibs

Instead of going to work on the trading floor, this former Swedish banker now visits trade fairs. Her market? The parents of fashionable babes.