Company hopes festive campaign, which features an elderly man living on the moon, will raise thousands of pounds for the charity
PewDiePie is the most popular YouTuber with 25m subscribers. Now he’s encouraging his youthful audience to donate money to charity Save the Children.
Google donated little more than £20,000 last year to the charity responsible for policing child abuse images online – the equivalent of 90 seconds' profit for the internet firm.
Music lovers who regularly download tracks to MP3 players can now do their bit for charity at the same time.
For more than two decades, organisations linked to World Aids Day have used the heft of their celebrity supporters to push their message.