Facebook has begun allowing businesses to send users adverts on Messenger, but only if those users have previously made contact with the brand.
Facebook almost tripled its profits in the third quarter of 2016 as the social media giant took an even larger slice of the online advertising market.
It has moody black and white images and a poetic voiceover with a social message. The words “we are blind” accompany images of a crowd walking past a woman sitting in a doorway. Few would guess, when the images are screened in an interval of Sunday’s X Factor, that they are an advert for NatWest bank.
Stop us if you’ve heard this one: Facebook rolls out a new feature and/or acquires a new company, vowing to protect the privacy of its users’ personal information with its last dying breath. A year or two later, it backtracks and decides it wants spin your data into gold after all – and if users don’t like it, they can delete their accounts.
Two days ago, Facebook announced it had implemented changes to its site that would thwart ad blockers.