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Pay to play ? Gamers say they prefer ads

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Gaming app makers face a conundrum over how to monetize their product while keeping gamers plugged in. Advertising that rewards players with in-game virtual gifts could be the answer, according to a new study.

Spotify could be eyeing fall IPO

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The music-streaming service Spotify may file for an IPO this fall, Quartz said, citing informal chats between the firm and investment banks.