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Tim Cook strives to make Apple greener

Green Shoots

There's a watchful quietness about Tim Cook: he weighs people, and his answers, before responding to questions. Where Steve Jobs had a fizz of nervous energy about him, Cook, 53, is quieter – although no less forceful. on Beats deal: 'We got it right'

Beats Headphones

Entertainer and Beats founding shareholder William Adams, better known as, believes the fusion of technology and culture will drive hardware development, and he says Apple acquired the headphone company because of its success in melding the two.