Fifteen minutes, three finals, three British swimmers, and not a single medal.
At half past three on Monday afternoon, 30 minutes and three of the scheduled six dives into the final of the 10m synchronised competition, Tom Daley and Pete Waterfield were in charge.
Think Ryder Cup and add the high-pitched screams of 10,000 horse-mad teenage girls and you get some idea of the atmosphere at a sun-drenched Greenwich Park on Monday.
Manchester United, Swansea City, and Chelsea stars bagged the goals at Britain beat UAE 3-1.
Here's why Manchester United fans should get behind Liverpool nemesis Luis Suarez for one time only...
On a night when Britain's industrial heritage and the NHS were feted in the opening spectacular, the transport services also had cause for quiet celebration. The 80,000 spectators in attendance, along with VIPs, athletes and performers filling the Olympic Stadium, made it to and from Stratford without any reported problems.
Who needs the Dream Team when we have the Deng Team? Yes, Team GB have one of the great stars of the NBA in 6ft 9in Luol Deng, which of course is a tremendous achievement.
In an Olympic final of unremitting tension and ferocious competition Rebecca Adlington lost her 400m freestyle title – but still won a bronze medal behind Allison Schmitt and the victorious and hugely impressive Camille Muffat.
There was a moment on Saturday night where the US’s basketball game against China was actually something resembling a competition.
She’s been called the world’s most dominant athlete, but Katie Ledecky showed a rare glimpse of mortality on Saturday in anchoring the United States to a silver medal in the women’s 4x100 freestyle relay final as the US swim team won their first medals of the Rio Olympics.
Britain’s Adam Peaty clocked 57.55 seconds in his 100m breaststroke heat at Rio 2016 to break his own world record.