As numerous former England coaches will tell you, victory on the opening Six Nations weekend is not a guaranteed passport to a green and pleasant land.
Red Bull, the party animals of Formula One, launched their new car in Milton Keynes on Sunday against a background of blinding spotlights and fortissimo music.
The overriding emotion provoked by Liverpool's decision to spend £35m on Andy Carroll two years ago is still one of disbelief but for West Ham United he is worth his weight in gold.
Tony Pulis is an MOT tester in the luxury showroom of the Premier League.
Brendan Rodgers continued with the midfielders and attackers who performed impressively in Liverpool's 2-2 draw with Arsenal in midweek but made a crucial alteration in their positioning.
This may prove the afternoon when Manchester City had a hand prised from their Premier League trophy.
Welcome to the launch of a monthly list of excellent things you don't at all need, but are absolutely going to want.
In a year with a mid-game power outage, one of the longest touchdowns in Super Bowl history, and the player from The Blind Side, you could almost get distracted from the ads. (But at $4m per 30 seconds, you couldn't say the same for the 30 companies that bought them.)
The Baltimore Ravens have won their second Superbowl edging the 49ers in a thrilling contest.