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Why Sony desperately needs to innovate

Sony Logo

Innovation is the name of the game for most tech firms. In Sony's case, much more needs to be done on this front if the consumer electronics giant behind the PlayStation is to turn itself around, analysts say.



Global ad market abuzz over $35bn new giant

The global advertising market began their week with news of the creation of the world's biggest firm in the sector, after Publicis and Omnicom announced at the weekend they were joining forces to form a group, overtaking global leader WPP.