This is not about baby milk. It is about augmentation, enhancement or however you care to label it. Quite simply it is about boob jobs, and for increasing numbers of women, they are rather appealing.
This is the first in a Shameless Plugs series, and the point of this column is to simply effuse about greatness. There is no sponsorship, no gratis mug, no free ticket. It's simply a shameless sharing of those venues that inspire, delight, entertain and add to your life.
No doubt in perusing the news you visually tripped upon the fact that deep underground in Switzerland, an assembled team of insanely mad scientists has embarked upon a project that evil geniuses could only dream of.
Arsenal prospect Joel Campbell is getting to know his teammates.
Arsenal have allocated and announced squad numbers for their third and fourth signings of the summer.
Lionel Messi was surprisingly linked to Arsenal last week, so what's the story behind the rumours?
Ogo Obi did his chances of signing for Manchester United no harm at all.
Liverpool signing Lazar Markovic made his debut for the club in the 1-0 win over Olympiakos.
Manchester United may be racing against the clock to sign Arturo Vidal.
A little more about Arsenal's newest signing, Calum Chambers.
Thiabut Courtois is not the only talented young goalkeeper in the Chelsea ranks.
Former Liverpool stopper says David Ospina is good, but not as talented as Keylor Navas.
Kurt Zouma says he has no problem playing at right-back.