£50m profit on 11 players - why Sheffield Wednesday must look to Sunday's opponents Brentford after embargo ends

Dejphon Chansiri the Chairman of Sheffield Wednesday greets the fans prior to kickoff during the Capital One Cup fourth round match between Sheffield Wednesday and Arsenal at Hillsborough...

Sheffield Wednesday can sign players again, but their big-spending days look to be over for the foreseeable future.

Dejphon Chansiri the Chairman of Sheffield Wednesday greets the fans prior to kickoff during the Capital One Cup fourth round match between Sheffield Wednesday and Arsenal at Hillsborough...

Sheffield Wednesday may have emerged from a four-month transfer embargo, but they are not out of the woods yet.

In fact, the worst might still be to come, as the Owls' owner and chairman, Dejphon Chansiri, intimated at last week's fans' forum.

 

And barring an unlikely promotion this season, sales of key players are something the club and its fans must prepare for, be it in the final weeks of this summer's loan-to-buy window or as we move into 2019.

Worse still, Wednesday have half a team out of contract at the end of the current campaign, at which stage an influx of new players will almost certainly be required.

Recruitment, however, is not exactly one of Wednesday's strong points. That only three of the Owls' XI that started the season at Wigan Athletic were signed within the last five transfer windows perhaps tells you all you need to know.

Jos Luhukay, Manager of Sheffield Wednesday looks on prior to the The Emirates FA Cup Fifth Round between Sheffield Wednesday and Swansea City at Hillsborough on February 17, 2018 in...

And it's vital then that over the next nine months Sheffield Wednesday put into place a sustainable transfer strategy - whether that relies upon a committee (something that was quickly abandoned the first time around), the passing over of full control to the manager (which is always a risk in an era of increasingly short tenures), or the introduction of a widespread scouting network, such as the one employed the Owls' next opponents, Brentford - and the option that would provide arguably the greatest longevity.

There are few teams anywhere that buy low and sell high quite as effectively as Brentford, who have made around £50 million profit on 11 players over the past four campaigns, whilst remaining a top-10 constant in an increasingly competitive English second tier.

It has ensured that Andre Gray, Scott Hogan, Jota and the rest are now scarcely thought of in Brentford's neck of the woods.

And with a bit of forward planning, neither would the likes of Adam Reach, Barry Bannan or Fernando Forestieri have to be missed in Sheffield 6.

A general view inside the stadium prior to  the Sky Bet Championship match between Brentford and Derby County at Griffin Park on September 26, 2017 in Brentford, England.

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