Bloomberg - Is this top firm becoming a little too 'boring' ?

Man Yawning

Starting to look a little dull ?

Bloomberg News reports that in the high-stakes drama of soured loans and failed investment banking ambitions that is European finance, Sergio Ermotti has a problem others would love to have: His UBS is starting to look a little dull.

Seven years after a sweeping revamp of the bank, whose tilt towards wealth management became a blueprint for rivals, the chief executive officer is overseeing one of the most stable lenders in Europe. The stock is trading at a premium to peers, clients are adding assets and the bank reports predictable profits.

But as turnaround plans at peers such as Credit Suisse are gathering speed, some investors are asking whether UBS is doing enough to sustain its lead.

“People I speak to are just concerned the story has got a bit boring, a bit stale," said Amit Goel, a bank analyst at Barclays. “They’re looking at what’s the next thing that drives outperformance apart from that the market just goes up."

Hit the link below to access the complete Bloomberg News article:

UBS Investors Demand a Sense of Urgency With Rivals Closing In

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