Leeds United must demand astronomical money for their young talent if they are to be taken seriously.
Leeds United have an opportunity to prove they have changed.
Two years ago the Whites were caught out by Bournemouth, who pressured them into selling Lewis Cook, as he had just one year left on his contract.
The Cherries paid just £6 million up front for the midfielder, a ridiculously low fee. Now with interest mounting in Ronaldo Vieira, they have a chance to show they won't be pushed around.
The Sun (15/7 p59) report Cardiff City plan to bid £8 million for Leeds talent Vieira, who stepped up after Cook was sold.
The 19-year-old is an England under-20 regular, and Leeds can't let him go cheaply.
Fortunately for them, Aston Villa have recently set the market, by placing a £30 million price tag on midfielder Jack Grealish, The Independent report.
Who is the better player of the two remains open to debate, with Grealish three years older than Vieira.
Leeds tied Vieira down to a long-term contract in Radrizzani's first month as Leeds owner last summer.
They will not be pushed around like they were with Cook, and if Villa are valuing Grealish at £30 million, Leeds should also express that it would take a similarly astronomical fee to even make them consider selling one of their stars of the future.