Hammers fans love to see a bit of effort made with their kits whether they respect tradition, go retro or try to be original.
That did not sit well with many supporters when the penultimate home kit of their five-year Umbro deal was released last month and now the unveiling of Burnley's new strip this week has annoyed those fans further it seems.
It annoyed one fan in particular, Graeme Howlett, the editor of long-running and hugely popular fans' site Knees Up Mother Brown.
Howlett feel Burnley's Puma kit is how West Ham's should look.
And that has sparked a debate among supporters, with opinion divided over both kits.
Here's a selection of reactions from West Ham and Burnley fans on Twitter.
1). There'll be a Premier League team playing in traditional claret body and blue sleeve shirts next season.— Graeme Howlett (@kumbdotcom) July 2, 2018
2). It isn't West Ham. https://t.co/fE2XoMIQpC
Unusual, for sure! But are there any that look good?— Graeme Howlett (@kumbdotcom) July 2, 2018
1980, 1999-2000, 85-86 etc etc— Craig the Bear (@CraigB_1975) July 2, 2018
Ah, 1980, Adidas - in my 'umble, the best kit West Ham Utd have produced to date.— Graeme Howlett (@kumbdotcom) July 2, 2018
The others you cite, less so. pic.twitter.com/AJe74qfyFA
Our new shirt is reem— Daniel Robinson (@notorioushugo13) July 2, 2018
I like the new shirt— Dean Young (Dean-E) (@Deanoyoung77) July 2, 2018
Really good— Andy (@KAYDM49) July 2, 2018
So@e of our best seasons we didn’t play with tradition blue sleeves— Craig the Bear (@CraigB_1975) July 2, 2018
Doesn't really bother me. Gets boring having the same thing every year— Bradley ⚒ (@bradwr1) July 2, 2018
Love the design, hate the sponsors logo! Can I buy one WITHOUT the sponsors name on it?— Paul Hargreaves (@PaulMHargreaves) July 2, 2018
Also my 10 y.o daughter can’t wear the kids sizes (they’re too small!) and I refuse to allow her to wear one with a betting company logo on so that’s another sale lost.
Ey why does Barnsey look like he shooting a promo to enter Love Island have a word pic.twitter.com/B3hkDZF1hd— Jake (@Jake_Smith90) July 2, 2018
Shirt is ok I guess.— M. (@MATTYB00SH) July 2, 2018
But while you insist on selling out to betting companies, tarnishing our famous claret and blue and subsequently alienating children from wearing the same shirt as their hero's, it's a no from me.
Love it. The ultimate Burnley home kit. Best ever.— Alan Wright (@FrenchChairs) July 2, 2018