Southampton have leapfrogged several sides in the Ings betting.
And despite being third in the betting earlier in the week, behind Burnley and Crystal Palace at 6/1, Southampton are now 7/4 front-runners, while Newcastle United have also seen their odds cut significantly, from 8/1 to 4/1, to sign Ings.
With Charlie Austin, Shane Long, Sam Gallagher, Guido Carrillo and Manolo Gabbiadini on the books, Southampton are not in any desperate need of new striker - although doubts surround the futures of the latter trio.
Southampton manager Mark Hughes was also credited with interest in Ings while in charge of Stoke City.
Burnley, Crystal Palace and Rangers are all 6/1 to secure Ings' signature, with no other club occupying odds shorter than 10/1.
Could the Liverpool striker head to Southampton this summer?