Proud Radrizzani tweets after Leeds achievement

Andrea Radrizzani, Owner of Leeds United looks on during the Sky Bet Championship match between Bristol City and Leeds United at Ashton Gate on October 21, 2017 in Bristol, England.

Leeds United owner praises club's achievement during hosting of the England game.

Cristian Gamboa of Costa Rica tackles Marcus Rashford of England during the International Friendly match between England and Costa Rica at Elland Road on June 7, 2018 in Leeds, England.

Leeds United's stadium Elland Road proudly hosted England's national team last week in the friendly win over Costa Rica.

It was the first international game at the stadium since 2002, and an ideal way for the Three Lions to warm up for the World Cup away from their usual surrounds of Wembley.

The Whites' hosting of the game has drawn industry praise from advertisers, after owner Andrea Radrizzani pushed the use of new electronic advertising hoardings.

Andrea Radrizzani, Owner of Leeds United looks on during the Sky Bet Championship match between Bristol City and Leeds United at Ashton Gate on October 21, 2017 in Bristol, England.

ADI TV reports the LED hoardings showed different adverts for viewers in different countries, targeted advertisement for viewers.

It is reported this was a 'world first' at any international football game.

Leeds owner Radrizzani made his millions selling television rights and working with advertisers and this is an instance of where his expertise is benefitting the club.

 

It is unclear at this stage if this is an experiment which will be further rolled out for Championship fixtures and associated television coverage.

It is an idea which helps Leeds raise further cash, being able to sell multiple adverts on a single LED hoarding, and this ultimately would mean more money to spend on players and the club's facilities.

 

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