They have turned a corner under David Moyes but remain deep in the relegation mix in an increasingly congested division.
Things were looking up when the Hammers signed Inter Milan midfielder Joao Mario on loan last week.
But West Ham failed to follow that up with any significant transfers only bringing in forward Jordan Hugill from Preston for an undisclosed fee.
But while the disappointment will still be very raw for supporters, they shouldn't worry about Hugill signing because history says things will work out better than if West Ham had signed someone from overseas.
West Ham's record of signing players from the Championship has proved much better value than their foreign imports over the years.
While millions have been wasted in recent seasons on a glut of foreign players, the Hammers have had much better value for money from the division below.
Dean Ashton cost West Ham just £6.5million from Norwich back in 2006 and although he was forced to retire young due to injury boasted a formidable goal record for the East Londoners.
Aaron Cresswell and Michail Antonio were signed for a combined total of just over £10 million and have proved shrewd acquisitions.
Maybe, just maybe Hugill will follow in their footsteps.
Sullivan and Gold had better hope so or they could have a revolt on their hands.