If the unveiling of a new club crest was supposed to divert the attention away from Leeds United’s disappointing transfer window, it certainly worked.
The Elland Road faithful put aside their gripes over the lack of a new centre-forward and instead vented their fury at a badge seemingly OK’d by 10,000 but liked by no one.
Though managing director Angus Kinnear got fans talking about the lack of investment just a few hours later when discussing the possibility of Leeds making a move for Preston North End hitman Jordan Hugill.
"Well I think it's not that we couldn't, because I think we have the potential to (sign Hugill). But it's about making sure we get value for the player," Kinnear said.
"And a lot of the names that have been suggested in the press I don't think have the potential to deliver - or are significantly better than what we have currently.
"And I also think they would be a departure from our model of being able to operate sustainably from a financial perspective."
Understandably, this has had quite a strong response from Leeds fans. On one hand, Hugill is a proven Championship striker who would immediately improve Thomas Christiansen’s starting XI.
On the other, however, £8 million is an eye-watering fee and Leeds could possibly get better for less.
Oooo...Kinnear saying Leeds could very well go and buy someone like Jordan Hugill if they wanted to...— Daryl (@Dazelar29) January 24, 2018
Do it then? #lufc
Let’s face it. Lasogga scoring 2 has given them an out to not buy anyone of note. He’s not gonna kick on from here and we’re not gonna sign anyone— Toby Whelan (@TobyWhelan1000) January 24, 2018
Listen to what he's said, he's bigging up roofe and lasogga, saying ekuban's coming back from injury... i'd be shocked if we signed anyone of note up front— Toby Whelan (@TobyWhelan1000) January 24, 2018
I don't think Hugill is the answer and certainly not at £8/9m. Think I would prefer a young player with potential. Chris Wood was piss poor in his first season! Maybe just maybe Ashley Fletcher or Tyler Roberts.— MCC1 (@1amcc) January 24, 2018
@Radio_Yorkshire What a great rues by the club! Put out a joke club crest so everyone would shut up about buying a new striker for at least ONE day! Now back to it...Hugill, Marriott, Martin anybody?? #LUFC— LEEDSUNITED_MAD ⚡️ (@LeedsUnited_MAD) January 25, 2018