Chris Sutton at Hampden Park before the Betfred Cup Semi-Final between Hibernian and Celtic.
Chris Sutton thinks his former team Celtic should be demanding £30m for Moussa Dembele and accept nothing less than £25m.
Dembele has been linked with several clubs, with the Daily Mail reporting Brighton and Hove Albion have made contact about a potential transfer, but Sutton thinks the Glasgow outfit need to learn from previous mistakes.
Moussa Dembele of Celtic is seen during a training session at Lennoxtown.
The ex-Hoops striker believes that Liverpool agreeing a £75m deal to sign Virgil van Dijk a little over two years after the defender joined Southampton from Parkhead for £13m shows why more money needs to be received this time.
"[Brendan] Rodgers had made it clear that Dembele is good enough to be signing for one of the top clubs. He should be going for £30m. At the absolute minimum, a fee of £25m. No less," Sutton wrote in his Daily Record column.
"Surely the Virgil van Dijk scenario has taught the club that?
"I was shot down for saying Celtic were short-changed when Southampton paid them £13m for the Dutchman a couple of years ago, despite everyone else fawning over what a great deal it was.
"I was ridiculed for saying he was worth at least £20m when the comparison was being made with the amount of money Manchester City were about to part with for John Stones, who in my opinion was not as good now or then."
Virgil van Dijk of Southampton and Ademola Lookman of Everton during the Premier League match at St Mary's Stadium.
Dembele has been in fine form since joining Rodgers' side from Fulham in 2016, scoring 40 goals in 69 games and helping the club to a domestic treble last season.
However, more recently the 21-year-old has been in and out of the starting XI as both Leigh Griffiths and Odsonne Edouard have been given game time.
Yet despite that Sutton thinks that Celtic would be making the same errors as they did with Van Dijk by allowing the striker to leave for anything less than £25m.