Villa boss Steve Bruce will surely be looking to strengthen his options in January, as he looks to build a squad capable of making a sustained challenge for promotion back to the Premier League.
One particular area where the 56-year-old will want to bolster is his forward department, with his side having become over reliant on teenage striker Keinan Davis in the absence of Jonathan Kodjia and Scott Hogan.
With this in mind, the Villans should consider a January move for Cherries hitman Benik Afobe, who is struggling for game-time at the Vitality Stadium.
The 24-year-old forward joined Bournemouth from Wolverhampton Wanderers in January 2016, for a fee believed to be in the region of £10 million, but has failed to establish himself on the south coast.
He still has a lot to offer at the highest level, however, and could be ideal for Bruce's Villa side, what with their direct style of play.
Afobe is incredibly quick, and is renowned for making tireless runs in behind the opposition defence. He is also a lethal finisher when presented with a goalscoring opportunity.
Perhaps most importantly though, the Arsenal academy graduate has proven pedigree in the Championship, having scored 22 goals in 46 league outings for Wolves during a one-year spell at Molineux.
Afobe is available for around £15 million, according to the Sun, and whilst that seems like a lot of money on the face of it, it actually represents fantastic value in today's ludicrously inflated transfer market, especially for someone with so many years ahead of him.
Whilst Bruce would surely face competition in the race for the Bournemouth man's signature, the offer of guaranteed football at Villa Park could tip the scales in the west Midlands outfit's favour.
And if Villa do manage to sign the 24-year-old, it could turn out to be a really significant piece of business for them.