West Ham need to act fast as Premier League rivals ready £20 million bid for Celtic's Moussa Dembele

Moussa Dembele of Celtic tries to reach a cross during the UEFA Champions League group B match between Celtic FC and RSC Anderlecht at Celtic Park on December 5, 2017 in Glasgow, United...

Brighton and Hove Albion are reportedly considering a bid for the Celtic front-man, but West Ham United should gatecrash the party.

David Moyes, Manager of Sunderland gives his team instructions during the Premier League match between Arsenal and Sunderland at Emirates Stadium on May 16, 2017 in London, England.

Hammers boss David Moyes will surely be looking to strengthen his options during the January transfer window, with his side currently deeply embroiled in a relegation battle, having taken just 10 points from their opening 15 Premier League outings.

One particular area where the Scot will want to bolster is his forward department, with his side having scored just 13 Premier League goals this season, and the likes of Andy Carroll and Javier Hernandez proving to be unreliable from a fitness perspective.

With this in mind, Moyes should consider a swoop for Hoops hitman Moussa Dembele, who is a target for Brighton and Hove Albion.

Moussa Dembele celebrates his 2nd goal (Celtic's 4th) during the Betfred Cup Semi-Final at Hampden Park on October 21, 2017 in Glasgow, Scotland.

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West Ham will have to act fast, however, with the Daily Mail reporting that the Seagulls are preparing a £20 million January bid for the 21-year-old striker.

The Mail do go on to claim that the Glasgow giants value the forward at around £30 million, however.

The Frenchman joined Celtic from Fulham in the summer of 2016, and has really impressed at Parkhead, scoring 40 goals in 65 appearances for Brendan Rodgers' side.

Moussa Dembele of Celtic celebrates his goal, Celtic's third, during the Betfred Cup Semi-Final at Hampden Park on October 21, 2017 in Glasgow, Scotland.

Dembele possesses all of the attributes that the Hammers currently lack. He is incredibly quick, competent at making well-timed runs in behind the opposition's defence, and is a lethal finisher.

The Hoops ace would undoubtedly offer West Ham something different in the final third, and he would be a superb signing for the east London outfit, especially for just £30 million, which could be made to look like mere pocket change in today's market.

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