West Ham are languishing in the relegation zone over a quarter of the way into the new season.
Just two wins from their opening 11 games has cost Slaven Bilic his job and David Moyes has been brought in to replace him.
Moyes' appointment was met by apathy and anger from some supporters who felt it lacked ambition.
Others have suggested the Scotsman will not play the kind of football Hammers fans enjoy watching.
And that drew criticism from the usual glut of sneering pundits and journalists belittling the club's ideals and the 'West Ham way'.
The inference from those dismissing the West Ham way as a fallacy is that it is Barcelona-esque tika taka football.
The late great John Lyall
But that only demonstrates a lack of knowledge about the club ethos which was cemented into West Ham's history by the likes of Ron Greenwood and John Lyall.
The West Ham way is as much about working hard, showing pride in the badge and being brave and fronting up no matter what the scoreline or result as it is free-flowing attacking football.
The firebrand Welshman was discussing the Hammers on Sky Sports' The Debate show when he brilliantly put the condescending pundits in their place over the West Ham way.
"Look West Ham, like a lot of football clubs, expect you to work hard, demand their players to work hard," Bellamy told Geoff Shreeves on The Debate after he questioned the ethos.
"But also - and what took me with West Ham supporters - they see the game. Don't be fooled thinking you can go around kicking people and not take responsibility on the ball because they'll still dig you out as well.
"They expect you to show for the ball. Do you know when it ain't going well and if you show courage for them, if you're willing to get on it when they're on your back and you're willing to brave up and show responsibility, take the ball, they'll get behind you.
"Even if you give it away they'll say "Do you know what (at least he's trying)."
"What they will see is players hiding and they're the ones they will dig out. It's a good club with good fans."
A round of applause for Craig Bellamy. Other less knowledgeable pundits take note.