Respected pundit Richard Keys blasted the Hammers' current owners, when writing his regular blog, explaining why he believes they have totally lost touch with the reality of the modern day game.
David Sullivan and David Gold have had to endure heavy criticism from West Ham fans, since they took over at the club seven years ago, for the manner in which they have meddled in first-team affairs, and their failure to sufficiently back their managers in the transfer market.
And with the Hammers currently deeply entrenched in a relegation battle, David Moyes faces an incredibly tough task if he is to guide his failing troops to safety this season.
The Scot might just find it hard working with Gold and Sullivan too, who have both proven to be notoriously awkward to work alongside.
Richard Keys explained how West Ham's owners must realise that football has changed, and serious money needs to be invested into the football club, when writing his regular column for his online blog:
"Everyone previously connected with transfers needs to step away. The owners at West Ham had also better start being more realistic about their ambitions. Who on earth convinced them that moving to an athletics stadium would be the key to CL football? Yes, West Ham are a fine club, rich in tradition, but stuck in a time warp. CL football is not achievable on a £40m/year spend. There is nothing more certain in the East End right than the club’s current owners are wanting to sell up. If West Ham’s loyal fans want to vent their anger - do it at the Boardroom, not David Moyes. If you don’t rally behind your new manager, I repeat, you’re sunk."
Moyes' first game as Hammers boss will be a trip to Vicarage Road to take on Watford on Sunday November 19th, and it will be vitally important for his side to pick up all three points, if he is to get the West Ham faithful onside quickly.