Crystal Palace need to start scoring goals if they are to have any chance of staying up this season - and Cenk Tosun is a proven marksman.
Their report claims Roy Hodgson's side will rival fellow Premier League sides - notably Newcastle United and Tottenham Hotspur - for the £17.5million signing of the Turkey international.
Splashing out big money on strikers who have never delivered in Europe's top five leagues is often seen as a risk, but Palace can hardly afford not to go all out for a player like Tosun.
After seven games of the league season, the London club are bottom of the table without a point or a goal.
Already five points adrift, without star striker Christian Benteke and facing Chelsea next, Palace need a lift.
Of course, they cannot afford to wait until January to see an upturn in form but, as long as Hodgson can keep his side in with a chance up to that point, Tosun's signing could then prove a turning point.
Palace's main issue is the lack of goals and that is exactly what Tosun guarantees - he has an astounding record for Besiktas.
Tosun has scored a goal every 125 minutes in the Super Lig - 35 strikes in total - since joining the Turkish giants, while that rate improves to a goal every 121 minutes in all competitions.
For Turkey in World Cup qualifying, the 26-year-old netted five times in just seven starts.
Tosun has been playing at a level inferior to the Premier League, but - given the chances, and Palace have passed up plenty - he is a proven goalscorer.