Gold and fellow Hammers co-owner David Sullivan divide opinion amongst supporters.
Some fans are not happy with the way things have panned out on and off the pitch since the club's much heralded move to the London Stadium.
They feel promises have been broken over the stadium and transfer spending and lay the blame squarely at the door of the two Davids and Karren Brady.
West Ham had a net spend of just £10 million in the summer and broke even on transfers last summer despite promises from the board that the stadium move would enable the Hammers to compete with the elite in the transfer market.
Some supporters have also raised concerns over the club's ticket exchange service which allows fans to sell their seats back to the club if they can't make a game, earning electronic 'club cash' in the process and West Ham then sell the ticket on.
Now Gold has reassured supporters that the extra money the club earns in the process goes directly to Slaven Bilic's transfer budget.
"All money that the club makes from the ticket exchange mechanism goes to the recruitment fund and it gives a chance for a fan to see the game," Gold said on Twitter.
All money that the club makes from the ticket exchange mechanism goes to the recruitment fund + it gives a chance for a fan to c the game dg https://t.co/DMghN0xW8w— David Gold (@davidgold) September 21, 2017
Last month vice-chairman Brady revealed on Sky Sports' The Debate, that the owners have an arrangement with Bilic when it comes to the club's transfer budget and dealings.
"He (Bilic) makes, predominantly, all the decisions (over player signings and targets)," Brady said on The Debate.
"There is a separate budget that my chairman (Sullivan) uses to buy younger players that are not immediately required for the team but they are for the future and I think that works very well."