Everton have endured a difficult start to the new season and may have to adjust their targets accordingly.
It all started so well for Ronald Koeman's side with Wayne Rooney scoring the winner against Stoke City on the opening weekend before a draw at Manchester City.
But four consecutive defeats to Chelsea, Tottenham, Atalanta and Manchester United saw the Toffees concede 12 goals without reply to put them in the Premier League bottom three and facing an uphill battle in Europe.
A 3-0 victory over Sunderland in the Carabao Cup in midweek came at just the right time with Koeman under mounting pressure.
A win should see Koeman's side jump out of the relegation zone but such ambitions are a far cry from the hype and optimism which greeted the club's start to the season.
It may still be early days but Everton already find themselves way off the pace for a top four place and - perhaps more realistically - will have to go some to get back in the reckoning for and maintain pace with the top six.
So what does success look like for Everton this season?
Well according to Koeman it is finishing seventh.
Some would point to the £150million he spent over the summer as a major reason why that should not be considered a successful campaign for the Toffees.
But in fairness to the Dutchman that was offset by losing his star striker Romelu Lukaku for a fee amounting to half his overall spend.
And he was very public in his desire to sign another top striker over the summer but the club's interest in the likes of Olivier Giroud came to nothing.
So for now Koeman must make do with what he has, which is certainly one of the stronger squads in the top flight.
The Europa League will take its toll as it always does.
But Everton should be aiming to secure a top six Premier League finish and be gunning for silverware in both the domestic cups with a keen eye on progress in the Europa too.
Winning that competition is probably out of their reach if their display at Atalanta is anything to go by.
However the Toffees should not just settle for mediocrity, after all the club' motto reads 'only the best is good enough'.