Cardiff City were determined not to lose talismanic striker Kenneth Zohore in the summer window so you can forgive manager Neil Warnock for putting a frankly obscene price-tag on the Danish forward’s head.
Therefore, with the 23-year-old’s agent, Darren Powell, confirming to BT that ‘there was strong interest from Everton’, you wonder whether it was the price-tag that prevented The Toffees from doing a deal.
After all, £30 million is a simply insane sum of money for a player who has never played in the top division of English football. Zohore joined Cardiff on loan from Swedish side IFK Goteborg in January 2016 before making the deal permanent the following summer.
Give him time
And although a tally of 12 goals in 30 games is promising, it is hardly worthy of a bid that would make Zohore the most expensive sale in the history of the Championship.
Furthermore, when you consider that Zohore hasn’t exactly started the new season on fire, few Everton supporters will be asking why the club did not meet Cardiff’s demands despite The Toffees’ lack of a natural centre-forward holding them back.
Since scoring in the opening day victory over Burton Albion, Zohore has failed to find the back of the net in six league starts. And this is despite Cardiff sitting second in the table, winning five of their first seven games.
Clearly, Zohore needs another season to prove himself before Everton should consider paying such a fee.