It has not been the start to the season Everton fans hoped for, even if everything was going to plan after 45 minutes of their second Premier League game.
Leading 1-0 for the second week running - this time at Manchester City - Ronald Koeman's side were also well on their way to the Europa League group stage and had Wayne Rooney back in form.
Since then, things have been a little bumpy.
While Everton qualified for Europe, they have lost their two subsequent league games and saw the transfer window shut without a new striker signed.
Considering the Toffees' outlay, a top-four finish and Champions League football may well have been the target this term; already, at this early stage, that looks highly unlikely.
And so if Everton are going to make a success of this season - and not simply cruise to another seventh-placed finish - they may well have to turn their attentions to the cup competitions and, in particular, the Europa League.
Manchester United showed last year that, by prioritising European competition, winning the tournament and qualifying for the Champions League that way was an achievable goal.
Everton will surely, bizarrely, face less competition en route to the Europa League final than they would in challenging for the Premier League's top four.
That is not to say there will not be tough tests, however, and Atalanta - Thursday's opponents - are certainly one. A positive result will be key to ensure their campaign remains on track.