The club seemed to be moving in the right direction this summer by drastically improving their recruitment in signing Joe Hart, Pablo Zabaleta, Marko Arnautovic and Javier Hernandez.
However, as evidenced by their performances this season, more was needed and the fallout from the failed pursuit of William Carvalho has seen supporters turn on co-owners David Sullivan and David Gold.
But it hasn't all been doom and gloom with the emergence of young starlet Declan Rice a major plus.
The former Chelsea youth prospect has made a real impact and looked at home in the Premier League, despite a mistake which cost his side a goal in the 3-0 defeat to Newcastle last time out.
Equally adept in central defence of central midfield, Rice has slotted in seamlessly breaking up play and putting his stamp on the game, unlike many of those around him.
As far as Hammers fans are concerned Rice should be one of the first names on the team sheet based on performances and many were angry with Bilic for taking the youngster off at half-time after his mistake.
Rice is highly regarded at West Ham and the club feel he could well be their answer to Tottenham Hotspur holding midfield star Eric Dier.
So could that be the real reason behind the club's reluctance to push the boat out for Carvalho? Did they get cold feet after witnessing Rice's fearless displays?
Time will tell but one thing is for certain, the Republic of Ireland under 21 star certainly deserves an extended run in the team to prove his worth.