Deutsche Bank in cell phone switch

Deutsche Bank is bowing to the inevitable.

Deutsche Bank is bowing to the inevitable and replacing the BlackBerry devices that were issued to its staff with Apple iPhones.

Bloomberg News reports that Deutsche Bank spokesman confirmed that the bank is phasing out the devices, without commenting further. The company’s employees were increasingly giving up their BlackBerry phones in favor of ones they’d bought themselves under a Bring-Your-Own-Device policy, according to two people briefed on the matter. Some clients had made fun of the bank for still using BlackBerrys, another person said.

Deutsche Bank kept BlackBerry devices for longer than many of its competitors, but even the company’s chief executive officer, John Cryan, conducts much of his business on an iPad. BlackBerry devices were once ubiquitous at banks, but their popularity began to wane when Apple started selling its first iPhone in 2007.

“Deutsche Bank’s decision to use other devices has been expected and doesn’t change our relationship,” BlackBerry spokeswoman Sarah McKinney said in an email. The new iPhones use BlackBerry’s device-management software, she said.

Hit the link below to access the complete Bloomberg News article:

Deutsche Bank Bows to Inevitable as IPhone Supplants BlackBerry

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