Newcastle and West Ham both want Brentford attacker Jota but the Magpies should be in the better position to sign him.
Both Premier League clubs are interested in the attacker after his impressive showing in the latter half of last season as he scored 12 goals and provided three assists in 21 Championship matches.
Jota of Brentford celebrates scoring the third Brentford goal during the Sky Bet Championship match against QPR.
Magpies manager Rafa Benitez believes he still needs more quality going forward and is hoping to convince his fellow Spaniard to make the step up to the English top flight to help him achieve that.
However, the Hammers' pursuit rests on the future of Manuel Lanzini, who the East London outfit are trying to tie down to a bumper new five-year deal amid rumours the Argentine is Liverpool's number one target to replace Philippe Coutinho should the Brazilian leave for Barcelona.
It is this uncertainty at the London Stadium that should mean that Newcastle have the edge and if they can meet the Bees' valuation, would be able to sign Jota while West Ham are still waiting on Lanzini and the Reds.
It was reported by Sky Sports in June that the 26-year-old would cost around £8m to prise away from Griffin Park and although the forward has now entered the final year of his current contract, Brentford would rather run that deal down then sell him for less than their valuation.
The Championship club would like to open talks with Jota about a new contract, but realise his head could be turned by the prospect of joining a top tier side and while they would not sell to a team in the same division, would allow him to make the step up.
Jota scores the third Brentford goal during the Sky Bet Championship match against Rotherham.