The Hammers have pulled off a number of eye-catching signings including recruiting Pablo Zabaleta on a free transfer, Joe Hart on loan, Marko Arnautovic for a club record £25 million and superstar striker Javier Hernandez for just £16m.
With a number of flops and fringe players departing the club this summer Slaven Bilic's net spend is believed to be just £6m and according to reports the Hammers are far from done in the transfer market.
The East Londoners fell way short of expectations last season eventually ending up 11th although Bilic is widely regarded to have done a satisfactory job considering the obstacles facing him including poor recruitment, a glut of injuries, the Dimitri Payet saga, speculation over his own future for long periods and the fallout from the big move to the Olympic Stadium.
Fans will be quick to point out that the majority of Premier League clubs have been bust spending big money improving their teams too.
Hopes of European qualification may yet prove somewhat premature particularly as not even Bilic knows whether his new arrivals will click like they did when he first arrived at the club and led the Hammers to their best Premier League points total - and just four off Champions League places.
But supporters should not get too hung up on league position next season as the club have a very real chance of cup success.
Bilic is assembling a side capable of beating anyone on their day and West Ham have the look of a real cup side next season with Arnautovic a match-winner at any given moment and the likes of Hernandez to make chances count against the best of opposition.
The Hammers are long overdue a trophy and if Bilic continues to recruit players of a similar ilk to those that have already arrived then that 35 year wait could soon come to an end.
Even more reason to go all out in those competitions.