West Ham United's owners have been full of promises regarding transfers over the last 18 months but have thus far failed to deliver.
Many Hammers fans are not happy with the transfer business conducted by the club in the last few windows.
Issues at the new stadium and what fans feel are broken promises when it comes to West Ham's dealings in the transfer market have driven a wedge between a large section of fans and the owners.
Supporters were promised big money, marquee signings as they made the move to Stratford in the summer.
West Ham United owners David Gold and David Sullivan
Indeed the ability to compete with the Premier League elite as a result of the stadium move was held up as a carrot to fans dubious over the decision to leave the club's famous Boleyn Ground home of 112 years.
Instead Bilic's squad was diluted by a glut of overpriced buys, poor quality loans or free transfer signings in the last year.
The club allowed Dimitri Payet - arguably their best player of the last decade - to leave for a paltry £25m too.
This summer only Pablo Zabaleta has arrived on a free transfer from Manchester City.
Last week West Ham's loyal fans sold out 52,000 season tickets for the second consecutive season - second only to Manchester United.
And Sullivan once again pledged to “do everything we can to reward that faith with success on the pitch next season," on the club's official website.
“I want the fans to get excited again," McAvennie told the Newham Recorder.
Frank McAvennie (centre) has called on West Ham's owners to repay the club's loyal fans
"Football is nothing without the fans and West Ham fans are everything so put a team on the pitch for them. The fans are buying into it, they’ve stood by you, so that would be nice to see.
“The whole point of moving to the stadium was to put world class players on the pitch and it’s not happened yet.
West Ham fans have packed out their new Olympic Stadium home once again
"I know it’s going to take time, but this is the second season and you’ve got to give the fans something to enjoy.
“Football is about entertaining. West Ham used to entertain all the time and though I’m not going back to the West Ham way, foorball in general is about entertaining people – so go and entertain.”