West Ham United are in the market for a striker, but have not managed to get a deal done. If they really want a dynamic striker that can turn games in an instant, they should move for Jamie Vardy – but they have to spend the cash.
Slaven Bilic has not been shy in his pursuit of strikers this summer.
West Ham have also pursued Manchester City's Kelechi Iheanacho, according to SkySports, although Leicester City are closing in on the Etihad star, according to the BBC.
The London club has similarly targeted Burnley's Andre Gray, according to the Evening Standard. But has the young striker the wow factor to really excite the fans?
Instead, West Ham United may have to make a record signing to make progress on the pitch. While Javier Hernandez, 29, has been in the Hammer's sights for the past week, personal terms may have hit a snag, according to the Daily Mirror.
Leicester City v Swansea City - Premier League
Vardy has the wow factor
Bilic might be wise to turn his interest to luring Jamie Vardy to the capital. West Ham could have a clear pathway to Vardy – Everton has signed Wayne Rooney, and Arsenal look very content with Alexandre Lacazette.
Jamie Vardy would be an automatic starter and offers a dynamic and constant goal threat. Even when Leicester City had a poor season last year, Vardy still chipped in with 15 goals – two in the Champions League and 13 in the Premier League. Vardy guarantees goals.
West Han United also has a history of English international players in their line up.
The fans would identify with what Vardy has already achieved and should give him time to prove his worth.
West Ham manager Slaven Bilic
Will West Ham spend big?
The big question is, do West Ham United have the money to make such a big signing?
The Sun reported that the London club were preparing to do exactly that last year, but they didn't actually do so.
The asking price for Vardy has risen slightly according to the Daily Telegraph, which has estimated £30 million to open talks.
Therefore, West Ham United would need to smash their record signing to sign the striker.
Will they consider him worth it? It could be more costly for West Ham's board not to try.