The striker scored 13 goals and made another three in 47 games for Preston North End last season and HITC Sport understands he was the subject of a bid from Wolverhampton Wanderers earlier this summer.
Preston's Jordan Hugill celebrates
However, while Wolves are the early favourites to sign Hugill this summer, the Black Country club are not alone, with Sunderland and Reading also listed at 4/1, while Ipswich Town are next at 6s.
Sunderland, of course, appointed Simon Grayson - Hugill's manager at Preston - as David Moyes' successor on Thursday and The Daily Express reports he will have £20 million to spend on new players, with the signings of two new strikers his priority.
It would be little surprise then, if Hugill emerged as a target for the new Mackems boss, although Reading could be an attractive option for the 25-year-old, having reached the play-off final last season.
Middlesbrough-born Hugill could have been a Sunderland player already, were it not for an ankle injury which scuppered a proposed 2009 trial spell.
Sunderland, Reading, Wolverhampton Wanderers or other - where do you think Hugill could go?
New Sunderland manager Simon Grayson