West Bromwich Albion have been heavily linked with a move for Valencia forward Alvaro Negredo, who enjoyed a successful loan spell with Middlesbrough last season.
The potential signing of Negredo will bring into question where Salamon Rondon's immediate future lies. If Negredo is signed then it will be the perfect time for West Brom to cash in on the 27-year-old.
The Venezuelan forward endured a difficult spell for the Baggies last season. After a bright start to the 2016/17 campaign, he finished with eight Premier League goals but only managed to score one goal in his last 21 games.
The robust centre-forward arrived at the Hawthorns in August 2015 in what was a club-record £12 million deal at the time (BBC). He has scored 18 goals in 80 appearances and his struggles last campaign could convince Tony Pulis to move the forward on and at least recoup the transfer fee paid for him.
Negredo scored more goals than Rondon last season. He managed to score 10 goals for relegated Middlesbrough last season, and his spell at the Riverside Stadium has enhanced his reputation further in England.
Alvaro Negredo is keen to stay in England following his loan spell with MIddlesbrough
Negredo is familiar to playing the lone striker role and will fit comfortably into Pulis's preferred one man up-front system.
He shares similar attributes to Rondon and despite being four years Rondon's senior, he could prove to be a better option for the Baggies at this point.
After playing previously for Manchester City and Middlesbrough, Negredo knows the league well and there will be no settling in period required for him to get used to the pace of the Premier League.
It seems that now would be the best time for West Brom to cash in on Rondon, in doing so they will avoid the risk seeing his transfer value decrease even further.
Salomon Rondon has scored 18 goals in 80 appearances since joining West Brom in 2015