Tottenham Hotspur are said to be battling with Juventus and Manchester United for the Bayern Munich man.
According to a recent report from La Stampa, Juventus have made the first move to sign Tottenham Hotspur target Douglas Costa this summer, but while it would take one hell of a deal to overcome the challenge of the Champions League finalists, Spurs should do all they can to seal a move of their own.
Calcio Mercato claims both Tottenham and Manchester United are also interested in the winger, who looks set to leave Bayern Munich this summer, and while Juve have allegedly opened the bidding at £21.6million - and are said have a very close relationship with the selling club - Spurs have the chance to sign a player that can take them to the next level.
Tottenham are at a stage in their history where they need to start challenging for top players. Some fans may disagree, believing that building a young squad with savvy cut-price signings is the way to go. After all, they have been burned with mega-money purchases in the past.
But the time has past when Tottenham should be signing the likes of Georges-Kevin N'Koudou and Clinton N'Jie. It is about supplementing their blossoming young team with ready-made stars and Costa is certainly that.
In North London the 26-year-old Brazilian could get the game time he deserves and become a bona fide Premier League superstar.
Tottenham's place in next season's Champions League is only the start; they need to start proving to potential new signings that they are at the top table to stay.
Costa's signing would be a statement, and when you consider he could be available for less than Spurs paid for Roberto Soldado, it is definitely a chance worth taking.
Juventus and Manchester united may have recent history of success, but Tottenham are a huge club in their own right and it is time they made a stand in the transfer market.
They may never sign players in the £70million to £100million price range and quite right, too. But they need to fight as hard for signings off the field as they do for points on it.
Juve may have a good relationship with Bayern and continual Serie A success, but Tottenham chairman Daniel Levy needs to convince Costa that at Spurs he could be anything he wants to be.