Chelsea's Michy Batshuayi celebrates scoring their third goal
It has been a real problem area for Hammers manager Slaven Bilic this season, with Andy Carroll and Diafra Sakho so often injured, Jonathan Calleri seemingly not up to the task and Michail Antonio filling in when fit.
So of the three forwards being targeted by Bilic, who would be the best option?
Before Chelsea swooped in with a £33.5m offer last summer, West Ham were in negotiations with Marseille over a move of their own.
Batshuayi has been limited almost exclusively to substitute appearances this term but has still managed to score nine goals in 27 appearances. With a regular run who knows what the 23-year-old could achieve?
Sunderland's Jermain Defoe
The rumour that refuses to go away, the East London side tried to bring Defoe back to the club in January with a £6m bid that was rejected by Sunderland.
Now the Black Cats have been relegated the 34-year-old looks certain to leave and with 15 league strikes in 2016/17 the veteran certainly still has an eye for goal. But his signing would hardly be a signal of intent for the future.
Manchester City's Kelechi Iheanacho scores their first goal
Quite possibly the best of the bunch, the £20m Manchester City are looking for may be slightly inflated but there is everything to suggest Iheanacho could be a real star in the English top flight.
Inevitably behind Sergio Aguero for a starting place, the Nigeria international has 21 goals in 63 City appearances (mostly from the bench) and at 20-years-old still has plenty of improving to do on top of that.