With Steve Bruce bringing his direct style of football to Aston Villa, it was something of a surprise that he immediately exiled Rudy Gestede from his first-team plans.
After all, the 6ft 3ins striker is formidable in the air if given the right service, a fans favourite at former club Blackburn Rovers for thumping countless headers past statuesque opposition goalkeepers.
Furthermore, the Benin international offered something of a physical Plan B when the going got tough.
His goalscoring record, however, paints Gestede in a rather different light. In 18 championship games, he netted just four goals after hitting the target five times in his debut campaign last season.
Therefore, it appeared good business when Villa convinced Middlesbrough to pay £6 million for his services in January, as reported by The Guardian. The club had somehow managed to earn back every penny they paid Blackburn in the summer of 2015, despite Gestede scoring just nine times in 50 games.
And, in his five months at the Riverside, Gestede only again proved that the Championship is his glass ceiling, starting just three times and scoring just once.
Middlesbrough signed the targetman to fire them to Premier League survival. It’s fair to say he failed to fulfil his brief. And, as things stand, he will be a Championship player once again next season.
Villa have hardly been a roaring success in the transfer market in recent years but selling Gestede was a decision they got absolutely right.