West Ham United need to make a big statement this summer and must go big to land a rising star.
West Ham United manager Slaven Bilic
A glut of woeful signings this season has seen the club take a big step back from the progress they made last year.
The club looks safe now, though, and thoughts can begin turning to the summer transfer window.
With that in mind - and with their new 60,000 seater Olympic Stadium needing to be filled with enthused and optimistic supporters - the Hammers could do a lot worse than go big for one of the rising stars of European football, Kingsley Coman.
According to Le Parisien, the France star, who has spent two seasons on loan at Bayern Munich from Juventus, has become disillusioned with his lack of attachment to a club and wants his next move to be a permanent one.
Coman has showed flashes of brilliance for club and country but has failed to force his way into the Juve setup and has made just 22 appearances - most as sub - for the German giants this season.
Could Coman replace Dimitri Payet as West Ham's new hero?
Le Parisien report Coman's future at either club is under increasing doubt as he continues to ponder a change of scenery.
The impending arrival of Bayer Leverkusen’s Julian Brandt at Bayern Munich is worrying the player’s entourage as that would represent more competition for places in a season that has already been difficult for the French international winger.
Manchester City were said to be interested but his failure to consolidate his position at Juve and Bayern could put off Europe's elite, most of whom are already well stocked with top quality wide men.
Disillusioned: Kinglsey Coman
Therefore it gives a club in the next tier like West Ham, with their big new stadium, the attraction of playing in London and their self-publicised ambitions to challenge the elite, a chance of landing a player of the 20-year-old's undoubted potential should they break the bank.
Money is not short at West Ham either with vastly increased income, TV money, cash from the sale of Upton Park and players such as Payet, a lack of spending last summer and the money which would have been available this summer meaning the club should have well over £100 million to spend this summer.
Whether they do that is another matter entirely.