Steve Bruce admitted to the Birmingham Post earlier this week that Aston Villa are bracing themselves for Premier League interest in top scorer Jonathan Kodjia in the summer. And that was before he took his tally to 18 in 32 Championship fixtures with a first-half winner against QPR on Tuesday.
Yet, if the Ivorian does indeed depart Villa Park, after one goal-laden season, they will need a striker capable of stepping into his shoes. Though supporters will be concerned that Haris Seferovic, who the Daily Mail claim is on Villa’s radar, is not the man for the job.
The Swiss international is plying his trade with Eintracht Frankfurt in the Bundesliga and is out of contract at the end of the season, though Niko Kovac’s side have an option to extend his deal by a further year.
And if they do indeed decide to take up that option, it will surely be with the intention of eking out a transfer fee. Because Seferovic’s form this season hardly suggests that he’s worth keeping around.
The 6ft 1ins striker has only started eight Bundesliga games this season, scoring twice, with even a number of injuries not enough to justify his substandard form.
All in all, Seferovic, who lead the line for Switzerland at Euro 2016 yet incessantly irked Mark Lawrenson for spurning chance after chance, has never managed to live up to his potential.
He may have overshadowed the likes of Isco, Philippe Coutinho and Neymar at the Under-17 World Cup but, while the vaunted trio have cemented their place at the top of the world game, Seferovic has mustered just 18 league goals throughout his career.
He flattered to deceive during spells with Fiorentina and Real Sociedad and, despite netting a career-best 10 goals for Frankfurt last season, his erratic form and volatile personality remains a major flaw in his game.
Good luck Steve Bruce. Rather you than us.