Preston North End's Aiden McGeady
Aiden McGeady is flying at Preston North End. The on-loan Everton winger has scored two goals and created another five in his last nine outings to leave Simon Grayson's side on course for a top-half Championship finish.
It's a far cry from McGeady's previous spell in the second tier, in which he scored just once and failed to assist in 10 starts for Sheffield Wednesday.
So what's the difference? Did the Irishman struggle with the pressures of playing for one of the division's biggest clubs as it pursued a place in the Premier League? Or is does he simply prefer it when he's the big fish? There certainly aren't many too names bigger than his to have graced Deepdale in recent years.
Perhaps Wednesday themselves should shoulder some of the blame? Many would argue McGeady had his chance at Hillsborough and the stats seem to agree. Although it's interesting, the 30-year-old completed 90 minutes just once for the Owls, and was withdrawn at half-time on three occasions - a sure fire way to drain a player's confidence, one would think.
A current Owls winger knows all too well that shunned feeling. Borrowed from West Bromwich Albion this time, Callum McManaman was, on paper, McGeady 2.0 - equally tricky but with pace his predecessor never quite had. McManaman, though, has found regular minutes even harder to come by - just 136 in the Championship - and the former Wigan player - who was man of the match in the 2013 FA Cup final - didn't even make it on to the pitch against Blackburn on Tuesday.
Sheffield Wednesday's Callum McManaman (right)
Of course, it's still early days yet, and things would almost certainly be different had Ross Wallace not found form in the immediate aftermath of McManaman's arrival.
But should the Baggies loanee's circumstances fail to change, don't be surprised to see him ripping up for someone else next term.
Just another McGeady? Or will the on-loan West Bromwich Albion man be successful at Sheffield Wednesday?