If Rafa Benitez wants one of the league's most prolific strikers he'll have to offer top dollar.
On one hand, Hogan’s tally of 13 goals is the third highest in the division behind Brighton’s Glenn Murray and Newcastle’s very own pocket-sized pot-shot Dwight Gayle and, with the race for the title suddenly looking far from over, they could do with another prolific marksman to compensate for the goal droughts of Ayoze Perez and Aleksandar Mitrovic.
On the other, £15 million for a player without a second of Premier League football on his CV, and a season-wrecking cruciate ligament injury in his very recent past, is without doubt a very expensive risk. Times have changed in twenty years, yes, but the fact that Hogan would cost Newcastle the same figure as a certain Alan Shearer certainly elicits a sharp intake of breath.
Nonetheless, any potential transfer appears to be very much in the ‘take it or leave it’ category.
As Brentford proved with their hardball approach to Andre Gray’s departure to Burnley in 2015, they are not going to be bullied by their more-moneyed rivals.
According to the Daily Mail, the Bees’ desire to keep the former non-league striker at the club meant they refused to accept anything less than a club-record £9 million offer from Burnley for his sought-after signature, a whole 12 months after they plucked him out of fifth-tier Luton Town for just £500,000.
Brentford know how to play the market and they could well force Newcastle to dance to their own tune.