West Ham begging letter further proof of broken promises to fans

West Ham co chairmans David Sullivan and David Gold before the match

West Ham United's owners were full of promises to fans ahead of their move to the Olympic Stadium.

A torrid second season under Slaven Bilic has coincided with the big move from Upton Park to the Olympic Stadium - now known as the London Stadium.

Fighting amongst fans and safety fears at the ground as well as a perceived lack of the famous intimidating Hammers atmosphere from Upton Park has seen the stadium switch cited by many as a reason for the club's contrast in fortunes compared to their fantastic campaign last term.

Seven points in as many days has lifted spirits somewhat and pushed Slaven Bilic's side up to the relative comfort of 13th place in the Premier League table.

Many supporters still aren't happy, though, given the poor level of performance in back-to-back 1-0 home wins over Burnley and Hull City and the general matchday experience at the 57,000-seater venue.

West Ham co chairmans David Sullivan and David Gold before the matchWest Ham co-owners David Sullivan and David Gold

The stadium issues have driven a wedge between factions of supporters and the club's owners.

And a terrible summer of transfer business has not helped either.

Supporters were promised big money, marquee signings as they made the move to Stratford in the summer.

Indeed the ability to compete with the Premier League elite as a result of the stadium move was held up as a carrot to fans dubious over the decision to leave the club's famous Boleyn Ground home of 112 years.

Most supporters accept it takes time to build.

But the club's co-owners David Sullivan and David Gold have left fans - 52,000 of whom signed up to their vision by purchasing season tickets for their new home, second only to Manchester United - reeling from broken promises over transfers.

West Ham United manager Slaven BilicWest Ham United manager Slaven Bilic

This week it has emerged that the club has sent a begging letter to the Premier League's 'big five' to take their cast-offs on loan this January, as reported by the Telegraph.

Instead of going out and signing the three or four quality players West Ham needed to progress this season after their best ever Premier League points tally last term, Bilic's squad was diluted with 10 first team signings of dubious quality.

Many of them were brought in on loan or free transfers and only one of those has actually made any kind of impact on the first team in the shape of youngster Edimilson Fernandes.

West Ham United's new signing Edimilson Fernandes is introduced to the fans before the start of the matchWest Ham United's Edimilson Fernandes

So instead of competing with those clubs to try and bridge the gap now they have one of the biggest grounds in Europe, West Ham are hoping to get a few of their rejects... on loan.

Hammers fans can be forgiven for their cynicism that the summer transfer boasts from Sullivan and Gold - who pledged to bring in a marquee striker signing for more than £30 million on the club's official website back in May - were designed to sell season tickets.

Whatever the motive, one thing is clear, even a disastrous season where the club is flirting with relegation in their first season at their new ground Sullivan and Gold appear to refuse to truly start taking on the big boys and making a statement of intent in the transfer market.

Is it any wonder Dimitri Payet appears unsettled.

It wouldn't have only been the fans listening to the owners' soundbites over the summer and the France star would be doing supporters a disservice if he were to simply take his £120,000 per week wages without questioning the club's ambition.

Time will tell exactly what Sullivan and Gold have planned this January but more of the same and it will be interesting to see just how many season tickets are sold for the club's second season in Stratford come next summer.

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