The Hammers are one place and one point off the bottom three after a torrid season so far.
An unlikely point at Anfield against title hopefuls Liverpool restored some pride after consecutive 4-1 and 5-1 thrashings against Manchester United and Arsenal respectively.
Under pressure: West Ham manager Slaven Bilic
And now Bilic's men face a crucial week with back-to-back home games against Burnley and Hull City where six points is a must.
They go into those fixtures with co-owner Gold having admitted for the first time that the club is in a relegation battle, even if he is upbeat about their prospects.
"Yes of course the fight against relegation goes on," Gold said on Twitter.
West Ham c-owner David Gold
"But with players returning from injury we can see the light at the end of the tunnel."
Yes of course the fight against relegation goes on but with players returning from injury we can see the light at the end of the tunnel. dg https://t.co/PTdhyxzmut— David Gold (@davidgold) December 12, 2016
Gold is the eternal optimist so it says something that even he feels the team is in the thick of the relegation battle.
The club's fall from grace has been hugely alarming this season with many blaming their slump on the move to the 60,000 seater Olympic Stadium.
While it is undoubtedly a factor the problems stem more from poor recruitment in the summer and that is something Gold, his fellow co-owner David Sullivan and Bilic must get right this January.