West Brom boss Tony Pulis is desperate to add more fire-power to his attack, and the former Arsenal man seemingly fits the bill from both a quality aspect and an age perspective.
Bournemouth's Benik Afobe in action
Pulis has discussed at length his desire to bring in younger players to the Hawthorns, in a bid to lower the average age of his squad.
The 23-year-old Cherries frontman is an accomplished goalscorer, as he proved during his time with Wolverhampton Wanderers, scoring 22 goals in 45 games.
And the Mirror claims that with both Callum Wilson and Joshua King ahead of Afobe in the pecking order at the Vitality Stadium, the 23-year-old could be tempted into a move, with the promise of regular first-team football.
Benik Afobe during his time with Wolves
The Baggies have actually performed admirably so far this season, after a disappointing summer in the transfer market, but are most definitely in need of more goals, and should they manage to sign Afobe in January, there is a good chance he would provide them with exactly that.