Under performing and under pressure: West Ham United manager Slaven Bilic
Eight defeats from 13 games, an early exit from Europe and the second worst defence in the top flight tells its own story.
And all eyes have been on their big move to the 60,000 seater arena down the road in Stratford ever since.
Hammers vice chairman Karren Brady
Despite being hailed as the 'most successful football migration in history' by vice-chairman Karren Brady back in July, the move has been beset by problems casting the club into limelight further for all the wrong reasons.
A woeful start to life at their new home has left morale on the pitch and in the stands at a new low.
While Bilic must take his fair share of the blame, many supporters are blaming Sullivan, fellow co-owner David Gold and Brady for the mess they find themselves in given the shambolic handling of the stadium move and terrible transfer business in the summer.
Many fans hold the board responsible and feel they are just in it for the money despite their insistence they are supporters themselves fulfilling their boyhood dreams.
And now Dave Sullivan, the eldest son of co-owner David, has hit back at supporters on Twitter about his dad's motivation.
West Ham co-owners David Sullivan and David Gold
"Yeah that's why my dad and DG (Gold) took on £150m worth of debt risking their personal fortunes," Sullivan junior said in response to the suggestion the owners were just in it for the money.
"Buying West Ham made no financial sense. I'm not an accountant. But all I know is buying anything with £150(m)+ debt is not good.
"I cba to argue. Anything I say is wrong.
"That isn't just West Ham (which has boosted Sullivan senior's estimated wealth to over £1billion).
"He has an extensive property portfolio which value has increased. We are yet to make a profit during our time at West Ham.
"Therefore how could he take money out (of the club)."
Yeah that's why my dad and DG took on £150M worth of debt risking their personal fortunes. Buying West Ham made no financial sense. https://t.co/LL30NI6jmZ— DAVE SULLIVAN JNR (@DaveSulley) December 5, 2016
I'm not an accountant. But all I know is buying anything with £150+ debt is not good. I cba to argue. Anything I say I wrong https://t.co/HNZ0tXRSNK— DAVE SULLIVAN JNR (@DaveSulley) December 5, 2016
That isn't just West Ham. He has an extensive property portfolio which value has increased. https://t.co/zsok4rCgWk— DAVE SULLIVAN JNR (@DaveSulley) December 5, 2016
What planet are you on ? We are yet to make a profit during our time at West Ham. Therefore how could he take money out https://t.co/r8QkxlTbuz— DAVE SULLIVAN JNR (@DaveSulley) December 5, 2016
The owners did some of the worst transfer business in the club's history during the summer, bringing in mostly loans and free transfers with only Edimilson Fernandes looking a decent signing.
Sullivan and Gold could go some way to repairing the damage done by their negligence if they invest well in January to help Bilic rebuild and climb the league.