Sheffield Wednesday have spent in excess of £10 million on transfer alone this season.
Wednesday, who were beaten play-off finalists last season, recruited heavily in the previous transfer window, spending in excess of £10 million in transfer fees alone.
Nine players arrived in total, of whom former Premier League pair Steven Fletcher and Almen Abdi are likely to be among the Owls' top earners.
Sheffield Wednesday's Almen Abdi
Even so, you could perhaps get both players for the £65,000-a-week wages requested by the unidentified summer target.
"We tried to bring in some players this summer but we had some big teams who came down," Dejphon Chansiri told the Sheffield Star. "It is quite difficult to compete with them.
"We can't go to that level (£65,000 a week)."
Sheffield Wednesday chairman Dejphon Chansiri
Despite the presence of Premier League mainstays Newcastle United and Aston Villa in this season's Championship, Chansiri insists Wednesday are a more attractive proposition than last year.
"We have more power,"he said. "Players are more happy to come here this season."
Newcastle and Villa spent over £100 million between them in the summer, and though the Magpies will take some catching at the top of the division, the Villans are three points behind Wednesday in 11th position.
Carlos Carvalhal's side won for the first time in four attempts at the weekend and are now a point and a place outside the play-off places.
Sheffield Wednesday head coach Carlos Carvalhal (centre)