West Ham are the latest club to show an interest in prolific Celtic striker Moussa Dembele, according to a report in this week's Sunday People.
Yet they are unlikely to be able to prise the Frenchman away, as they face competition from several of Europe's big guns, with The Sun reporting Arsenal, Bayern Munich and Real Madrid are all keen.
Celtic's Moussa Dembele in action
West Ham made the same mistake as all of those teams this summer in overlooking Dembele when he was available.
The prospect's contract at Fulham ran down and he signed with Celtic, after an impressive year in the Championship when he hit double figures.
The Hammers spent the summer trying to mix it with big clubs by chasing strikers considered to be the best on the market, Michy Batshuayi, Alexandre Lacazette and Carlos Bacca.
West Ham United manager Slaven Bilic speaks with Simone Zaza
It may be harsh to state they got ideas above their station as there is nothing wrong with ambition, but they certainly took their eye off the ball, and settled on a panic loan move for Simone Zaza.
Chasing Moussa Dembele is all well and good now, but it is too late. They should have moved in the summer when he was available. Now he would cost upwards of £25 million, and be unwilling to switch mid-season.
Instead the Hammers need to look at where the mistake was made originally and correct that, by finding the 'next Dembele'. That won't be easy, but it could be more productive - and cheaper - than spending too much time chasing Europe's elite strikers without any success.
Celtic's Moussa Dembele heads at goal