The Sun reports that Leeds United and a host of Championship clubs were interested in taking the 21-year-old on a temporary deal in the coming months, but it now appears that they may have to switch their attention to other targets.
West Ham United's Ashley Fletcher has a shot at goal
The Sun adds that the Irons' need for as many forwards as possible may intensify given that they determined to ensure that current loanee Simone Zaza does not play the 14 games he needs to feature in for his move to become a permanent one.
West Ham United's Simone Zaza
The Italian has struggled since his arrival in the summer, but should he reach a certain number of appearances, West Ham would be obliged to pay an eye-watering £20m (via The Sun).
Though Fletcher is yet to open his account for Slaven Bilic's side either, he has often looked bright when he has featured so it is arguably hardly surprising that they appear to be more optimistic about the youngster's prospects than Zaza's.
West Ham United manager Slaven Bilic